Link
building, an important part of Search Engine Optimisation (SEO), is the process
of exchanging and gaining hyperlinks from other websites in order to boost the
number of visitors to your site. In this article, we will look at three reasons
why link building should be an important part of any business’ SEO strategy.
Link Building leads to higher Search
Engine Rankings
Firstly,
and most obviously, link building is so important for SEO because it is one of
the most effective ways for your website to achieve higher search engine
rankings. When another website links to your site, major search engines such as
Google, Bing and Yahoo, often view that as a vote of confidence in your site,
since it must be of high quality for another website to deem it worthy of a
link.
Of
course, this is open to abuse, and Google has recently cracked down on overuse
of link building via regular updates to its Penguin algorithm. Nonetheless,
being linked to by other high quality websites who like your work and want to
make their users aware of it as well remains an excellent way to achieve higher
search engine rankings and enhance your SEO.
Link Building Builds Online
Relationships
Business
is ultimately about creating and sustaining mutually beneficial relationships,
and that is true both offline and online. Therefore, it is important for your
web based business to engage with others in the online community and build
relationships that can help you both succeed.
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Link
building achieves this aim because it requires strategic interaction with
others in your industry in order to promote each other’s creative content. This
enhances your reputation and builds trust in your business, driving traffic to
your site.
For
example, a football fan who blogs about their team might occasionally write
articles for a larger fan site. Both gain from this online relationship, since
the fan site receives more high quality content and the blogger gains
recognition and credibility, as well as a link to their blog where users can
read more of their work. Link building leads to more win-win relationships like
this.
Link Building Builds Your Brand
Linked
to the last point about building online relationships, link building is also
helpful for SEO because it builds your brand. Building your brand online is
important because it generates trust from customers, as well as informing them
about who you are and what you do. Branding also distinguishes your company
from competitors.
Good
link building builds your brand by getting your name known online and growing
your popularity. Moreover, other sites linking to your content shows how high
quality and professional it is, establishing your site as a respectable
authority in the relevant online community.
Conclusion
Link
building is so important for SEO because, if done well, it can effectively push
your site up search engine results, as well as building your brand and mutually
beneficial online relationships. Taken as a whole, these factors can only be
good for your website’s SEO and also your business more generally.
