Mobile devices are shaping the way that businesses do digital marketing. With studies showing an increasing number of people using their mobile devices rather than traditional desktops to surf the internet, it is crucial that companies adapt to this changing industry trend and capitalise on the opportunity to engage with potential customers while they are on the go.
One of the best ways for a business to do that is through having a mobile website. Here are the main three advantages of a mobile website:
1. Enhanced user experience
There are few things more frustrating to a potential customer than trying to access a website through a mobile device and finding the experience time consuming and unproductive, which is what invariably happens when a website is not mobile optimised. Users want a quick and quality experience, and that can only be guaranteed with a simple and easy to navigate mobile website.
An enhanced experience will keep users surfing for longer, maintaining their exposure to your products and/or services. When out and about, people are busy and the time available for your website to persuade them to purchase a product from your company is of the essence.
Making a mobile website is one of the best ways to keep customers’ attention and extend the amount of time they spend browsing your site. Provide them with the convenience of a website tailored for access via mobiles and customers will choose you over your competitors.
2. Integrating your Advertising Strategy
Another advantage of a Mobile Website Design is that it allows you to develop a coherent and cohesive advertising strategy covering both offline and online platforms through the use of QR codes. QR codes are a type of matrix barcode originally developed for the automotive industry in Japan but increasingly being used for marketing purposes thanks to their fast readability and substantial storage capacity.
They can be printed, for example in an advertisement in a magazine, and then all a potential customer has to do to immediately access your mobile website is scan the QR code with their smartphone.
3. Improved SEO
SEO is essential to getting the most out of your online platforms. Like it or not, Google and other similar search engines largely dictate how many potential customers view your company's site.
Mobile websites generally achieve noticeably higher rankings on search engines when they are enhanced for mobile users, improving your SEO and increasing your brand’s exposure.
Conclusion: Three Advantages of a Mobile Website
A Mobile Website Design has several advantages for your business. It improves your SEO, attracting more online traffic, and also allows you to construct a cohesive advertising strategy incorporating both online and offline platforms. As well as bringing more users to your site, it also enhances their browsing experience and keeps your customers clicking for longer.
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